Fishfarmer Magazine
 
21 November, 2008



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M&S to sell certified fish only by 2012

15 January, 2007 -

MAJOR UK retailer Marks & Spencer has today announced that all of its fish will come from Marine Stewardship Council (MSC) or other independently certified sources by 2012.
The announcement was made as part of the retailer's "Plan A" - a business-wide £200m "eco-plan" which will have an impact on every part of M&S' operations over the next five years.
Commenting on the move, Rupert Howes, MSC's Chief Executive, said: "This is a very welcome commitment from a national retailer and underlines Marks & Spencer's long-standing efforts to offer green products and to respond to the environmental concerns of the public.
"Marks & Spencer's plan gives a strong incentive for fisheries to seek independent verification of sustainability through the MSC programme, and it will greatly encourage the forward-thinking fisheries in Britain - including South West Cornish mackerel and Burry Inlet cockles - that have already invested in sustainable practices.
"The case for UK and Irish fisheries to now add MSC-certification to their public assurances of freshness and quality is stronger than ever. It is clear that British consumers expect and want fish and seafood that they are confident will not contribute to marine degradation or overfishing. With a range of grants available to cover the costs of the independent assessment process, we hope to see more British and Irish fisheries announcing their intention to enter the MSC programme."
The 100-point plan means that by 2012 M&S will:
become carbon neutral
send no waste to landfill
extend sustainable sourcing
set new standards in ethical trading
help customers and employees live a healthier lifestyle.
Commenting, M&S Chief Executive, Stuart Rose said: "Every business and individual needs to do their bit to tackle the enormous challenges of climate change and waste. While M&S will continue to sell great quality, stylish and innovative products, our customers, employees and shareholders now expect us to take bold steps and do business differently and responsibly. We believe a responsible business can be a profitable business. We are calling this "Plan A" because there is no 'plan B'.
"M&S will change beyond recognition the way it operates over the next five years. We will become carbon neutral, only using offsetting as a last resort; we will ensure that none of our clothing or packaging needs to be thrown away; much of our polyester clothing will be made from recycled plastic bottles instead of oil and every year we will sell over 20 million garments made from Fairtrade cotton.
"We will clearly label the food we import by air; UK, regional and local food sourcing will be a priority and we will trial the use of food waste to power our stores. We will do this without passing on the extra cost to our customers."
"We will also help our suppliers and customers to change their behaviour. Because we are own-brand our influence extends to over 2,000 factories, 10,000 farms and 250,000 workers, as well as millions of customers visiting over 500 stores in the UK.
"This is a deliberately ambitious and, in some areas, difficult plan. We don't have all the answers but we are determined to work with our suppliers, partners and Government to make this happen. Doing anything less is not an option."
Jonathon Porritt, Founder Director of Forum for the Future, who has advised M&S on "Plan A", said: "This plan sets a new benchmark in the way businesses should be tackling critical sustainability challenges like waste, fairtrade and climate change. It raises the bar for everyone else - not just retailers, but businesses in every sector. We all know that even at the end of these 5 years there will still be a huge amount for M&S to do but we warmly welcome the scale of the ambition of this plan in particular the commitment to include customers and suppliers."


www.fishfarmer-magazine.com is published by Special Publications. Special Publications also publishes FISHupdate.com, FISHupdate magazine, Fish Farmer, the Fish Industry Yearbook, the Scottish Seafood Processors Federation Diary, the Fish Farmer Handbook and a range of wallplanners.

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